CDMP
2019 Latest Version 8.0
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Entry Requirement: Open |
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Mode: Blended Learning |
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Duration: Complete in 5 weeks (Face-to-face or 100% online) |
The Certified Digital Marketing Professional (CDMP) course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. The Digital Marketing Institute’s panel of subject matter experts have specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strate gies to gain competitive advantage for both your business and career. Exclusively designed by Digital Marketing professionals, CDMP bears the coveted Digital Marketing Institute (DMI) accreditation – the global certification body for Digital Marketing education, which is highly sought after by employers worldwide.
Price:
RM5,500(inclusive of exam fees)
HRDF INDCERT Scheme & HRDF Claimable
Special Features:
- Up-To-Date Global Educational Experience
- Video & Exam Tutorials
- Online & Offline Academic Support
- Exclusive Online Resources
- Digital Marketing Industry, Seminars & Workshops
- Digital Marketing Certification Guidance
Our Partner:
The full certification is inclusive of the following 10 modules:
1
Introduction to Digital Marketing
- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Cultural Research
- Connecting with the Customer
6
Display & Video Advertising
- Fundamentals of Display & Video Advertising
- YouTube
- Google Display Network
- Ad Formats
- Video Campaigns
- Measurement and Optimization
2
Content Marketing
- Concepts & Strategy
- Using Content Research
- Content Marketing Plans
- Creating & Curating Content
- Publishing & Distributing Content
- Metrics & Performance
7
Email Marketing
- Email Marketing Fundamentals
- Tools and Strategy
- Email Design
- Email Campaigns
- Testing and Optimizing
- Marketing Automation
3
Social Media Marketing
- Key Social Platforms
- Setting up a Social
- Media Experience
- Growing & Engaging an Audience
- Social Media Campaigns
- Data-Driven Audience & Campaign Insights
8
Website Optimization
- Web Design and Website Optimization
- Websites Design Principles & Website Copy
- User-Centered Design
- Website Optimization
- Website Metrics
4
Search Engine Optimization (SEO)
- SEO Fundamentals
- SEO & Business Objectives
- Keywords
- SEO Content Plan
- Search Ranking
- SEO Performance
9
Analytics with Google Analytics
- Web Analytics Fundamentals
- Configuring a Google Analytics Account
- Setting Goals
- Monitoring Campaigns
- Analyzing & Recording Data
5
Paid Search (PPC) using Google Ads
- Fundamentals of Paid Search
- Google Ads
- Search Campaign Management
- Search Campaign Measurement
10
Digital Marketing Strategy
- Fundamentals
- Strategy Objectives & KPIs
- Digital Strategy Research
- Creative Strategy
- Digital Marketing
- Strategy
1
Introduction to Digital Marketing
- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Cultural Research
- Connecting with the Customer
2
Content Marketing
- Concepts & Strategy
- Using Content Research
- Content Marketing Plans
- Creating & Curating Content
- Publishing & Distributing Content
- Metrics & Performance
3
Social Media Marketing
- Key Social Platforms
- Setting up a Social
- Media Experience
- Growing & Engaging an Audience
- Social Media Campaigns
- Data-Driven Audience & Campaign Insights
4
Search Engine Optimization (SEO)
- SEO Fundamentals
- SEO & Business Objectives
- Keywords
- SEO Content Plan
- Search Ranking
- SEO Performance
5
Paid Search (PPC) using Google Ads
- Fundamentals of Paid Search
- Google Ads
- Search Campaign Management
- Search Campaign Measurement
6
Display & Video Advertising
- Fundamentals of Display & Video Advertising
- YouTube
- Google Display Network
- Ad Formats
- Video Campaigns
- Measurement and Optimization
7
Email Marketing
- Email Marketing Fundamentals
- Tools and Strategy
- Email Design
- Email Campaigns
- Testing and Optimizing
- Marketing Automation
8
Website Optimization
- Web Design and Website Optimization
- Websites Design Principles & Website Copy
- User-Centered Design
- Website Optimization
- Website Metrics
9
Analytics with Google Analytics
- Web Analytics Fundamentals
- Configuring a Google Analytics Account
- Setting Goals
- Monitoring Campaigns
- Analyzing & Recording Data
10
Digital Marketing Strategy
- Fundamentals
- Strategy Objectives & KPIs
- Digital Strategy Research
- Creative Strategy
- Digital Marketing
- Strategy
Certified Digital Marketing Professional
Face-To-Face Learning + Workshop
4
reasons
to choose the DMI certification
- Over 18,000 graduates worldwide
- A dedicated team that works closely with ‘Subject Matter Experts’
- Global Industry Advisory Council (GIAC), comprising the world’s most influential digital brands
- GIAC members that review & validate learning content
Validated by the Global Industry Advisory Council (GIAC) Members Include:
DMI
TRACK RECORDS
94%
Enhances Employability
of Professional Certification graduates are currently employed
81%
Fast Track Careers
of graduates were promoted after completing a professional certification
53%
Increased Salary Potential
of graduates received a pay rise after completing a professional certificate
84%
Personal Satisfaction & Fulfillment
of graduates would encourage friends, family or colleagues to study a digital marketing institute course
92%
Career Fullfillment
of graduates say their certification has had a positive impact on their career
LAUNCH BONUS
- FREE 3 Months Unlimited Access to LinkedIn Learning (more than 15,000 videos)
- FREE Access to BAC Learn portal & BAC’s HST Talks/ Seminars / Webinars
- FREE Google Certification Guidance (worth RM 2,600)
- FREE Learning Materials & Notes
- Exclusive One Year Membership to DMI Insights
- Exclusive One Year Access to DMI Portal & Tool Support Services
- Enjoy RM1,000 Rebate on Veritas MBA
Contact us for latest intake dates!
Advantage & Assistance
- Digital Career & Business Pathway Consultation
- Special Accommodation Arrangements and Pricing for Outstation Students
- Modern Well-Appointed Classrooms
- Strategic Location (Near Asia Jaya LRT Station and PJ Public Transport Hub)
- Online & Offline Communication Support
- Social Media Group Exchange
- Connect to Career Advisor
DMI
TRACK RECORDS
94%
Enhances Employability
of Professional Certification graduates are currently employed
81%
Fast Track Careers
of graduates were promoted after completing a professional certification
53%
Increased Salary Potential
of graduates received a pay rise after completing a professional certificate
84%
Personal Satisfaction & Fulfillment
of graduates would encourage friends, family or colleagues to study a digital marketing institute course
92%
Career Fullfillment
of graduates say their certification has had a positive impact on their career
LAUNCH BONUS
- FREE 3 Months Unlimited Access to LinkedIn Learning (more than 15,000 videos)
- FREE Access to BAC Learn portal & BAC’s HST Talks/ Seminars / Webinars
- FREE Google Certification Guidance (worth RM 2,600)
- FREE Learning Materials & Notes
- Exclusive One Year Membership to DMI Insights
- Exclusive One Year Access to DMI Portal & Tool Support Services
- Enjoy RM1,000 Rebate on Veritas MBA
Contact us for latest intake dates!
Advantage & Assistance
- Digital Career & Business Pathway Consultation
- Special Accommodation Arrangements and Pricing for Outstation Students
- Modern Well-Appointed Classrooms
- Strategic Location (Near Asia Jaya LRT Station and PJ Public Transport Hub)
- Online & Offline Communication Support
- Social Media Group Exchange
- Connect to Career Advisor