Overview & Objectives
With more than half of the world’s population online, an estimated 4.3 billion, digital marketing has become a crucial tool in driving successful businesses. It is an indispensable tool for businesses to engage with existing customers and reach new clientele, build their brand, and ultimately enhance sales. As digital marketing continues its rapid expansion, so too will the demand for digital marketers.
Digital Marketing Certification seeks to empower a new generation of digital marketers. It is an ideal programme for marketers who intend to venture into digital marketing. This 40 hour course aims to imbue learners with the key fundamentals and crucial skills necessary to effectively utilize the digital marketing platforms available today while adapting to new technologies.
Learning Outcomes
On successful completion of this course, the learner will:
- Have a comprehensive understanding of the fundamentals of DM and its role in today’s highly digitised business landscape.
- Have an in-depth understanding of key channels of delivery such as Facebook, Instagram, Google Ads and Display Network as well as YouTube.
- Maximise market penetration through optimised websites, PPC, social media, email and mobile marketing.
- Have the basic skill set to be able to strategies, implement, execute and optimise DM initiatives and campaigns.
Who Should Attend
Students, Adult Learners, Individuals involved in e-commerce and related digital and non-digital industries as well as individuals keen to venture into digital marketing.
Programme Syllabus
- Intro to Digital Marketing
- Digital marketing framework
- Facebook marketing (What is Facebook marketing, page creation and set-up)
- Facebook advertising-1 ((step by step guide on how to run ads)
- Facebook Case study and Best Practice
- Instagram for Business
- AdWords (What are AdWords and how to set- up an account)
- Steps to designing an ad using AdWords
- YouTube basics and step by step guide to designing an Ad
- Email marketing and Website development
- What is SEO
- Content marketing
Speaker:
Nowrid Amin is a passionate Digital Marketer with 6+ years of industry experiences. He specialists in Digital Marketing, SEO, Social Media Marketing, Paid Advertisements; and present as Public Speaker and Trainer for Digital Marketing.
He is currently attached as a Digital Marketing Strategist for IQI Global Holdings. As the head of the digital marketing team, Nowrid has contributed to the growth and strong presence of IQI in the digital world. In addition he has also conducted talks on Social Media and is Digital marketing trainer. Additionally, he was a Keynote and Panel speaker at: Social Media innovation conferences, Exabyte’s E-commerce conference, and Exabyte’s Internet Marketing Summit 2018
He has worked with several multinational companies such as – SGS, Saltside technologies (bikroy.com). and leading newspaper, “The Daily Star”. Nowrid believes learning is a continuous process. He earned MBA in General management. He also got Google AdWords certification in Search and Display Marketing. Nowrid holds an MBA in General management and is certified in Search and Display Marketing by Google AdWords.