Overview & Objectives
With more than half of the world’s population online, an estimated 4.3 billion, digital marketing has become a crucial tool in driving successful businesses. It is an indispensable tool for businesses to engage with existing customers and reach new clientele, build their brand, and ultimately enhance sales. As digital marketing continues its rapid expansion, so too will the demand for digital marketers.
Digital Marketing Certification seeks to empower a new generation of digital marketers. It is an ideal programme for marketers who intend to venture into digital marketing. This 40 hour course aims to imbue learners with the key fundamentals and crucial skills necessary to effectively utilize the digital marketing platforms available today while adapting to new technologies.
On successful completion of this course, the learner will:
- Have a holistic, innovative and relevant understanding of digital marketing to meet the current industry demands.
- Have a strong understanding on key and emerging digital platforms in planning, managing, and executing integrated multi-channel campaigns.
- Have an in depth understanding of DM functions and optimisation such as inbound marketing, paid marketing, social media marketing, content curation & creation.
- Have the ability to analyze data with various tools and turn it into actionable steps.
Who Should Attend
Students, Job Seekers, Adult Learners or anyone whom have interest in online business, e-commerce, marketing products and services via online and other industries.
- Digital marketing landscape in Malaysia
- Facebook ad advanced
- Facebook ad pixel and retargeting
- Facebook ad best practice
- Instagram ads
- LinkedIn, Personal branding, Ads
- How to set up LinkedIn Account, Ad operation advanced
- AdWords advanced and best practice
- Case study advance for Facebook ads
- Case study AdWords Advanced
- SEO (On page and Off page_
- Content marketing case study
- Social Proof marketing Practical Assessment & Examination
Nowrid Amin is a passionate Digital Marketer with 6+ years of industry experiences. He specialists in Digital Marketing, SEO, Social Media Marketing, Paid Advertisements; and present as Public Speaker and Trainer for Digital Marketing.
He is currently attached as a Digital Marketing Strategist for IQI Global Holdings. As the head of the digital marketing team, Nowrid has contributed to the growth and strong presence of IQI in the digital world. In addition he has also conducted talks on Social Media and is Digital marketing trainer. Additionally, he was a Keynote and Panel speaker at: Social Media innovation conferences, Exabyte’s E-commerce conference, and Exabyte’s Internet Marketing Summit 2018
He has worked with several multinational companies such as – SGS, Saltside technologies (bikroy.com). and leading newspaper, “The Daily Star”. Nowrid believes learning is a continuous process. He earned MBA in General management. He also got Google AdWords certification in Search and Display Marketing. Nowrid holds an MBA in General management and is certified in Search and Display Marketing by Google AdWords.